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A boutique real estate firm

A boutique real estate firm is a small office staffed with well-vetted professionals. Boutiques offer superior customer service and specialized marketing for a small number of clients.  The hallmark of the boutique firm is a focus on quality over quantity. Our agents appreciate a work environment that measures success by happy customers rather than aggressive, franchise-imposed sales goals. Our customers feel confident that their account is receiving the greatest possible attention and focus.

Why should Sellers use a Boutique Firm?

Today’s real estate consumer has the opportunity to review homes for sale, mortgage rates, and more without ever interacting with a salesperson.  The average buyer will likely view your home online many times before gathering the conviction to pick up the phone. This puts added pressure on your listing to stand out and pique their interest. A boutique firm does not subscribe to one-size-fits all advertising – we fit the marketing to the home and seek out your buyer creatively and strategically.  We will craft your listing with care, using deliberate descriptions and plentiful, well-composed photographs. We will paint a picture of the lifestyle your home will offer them to make your home appeal to relocating buyers who are unfamiliar with the area. When your buyer finally decides to make that phone call– who will answer? If you use a larger firm, do you trust that phone call to end up in the right hands? Will the person who picks up the phone be familiar with your home’s best features, or will they recite back the online description your buyer has already seen? Will your buyer trust that the person on the other end of the line has their best interests in mind? In our boutique firm, the friendly and encouraging voice on the other end of that call will belong to one of a small group of dedicated professionals. When we pick up the phone, you can be assured that our local realtors will each have personally toured your home and have expert knowledge about the surrounding community in order to add to your buyer’s knowledge of and interest in your property!

Why should Buyers use a Boutique Firm?

As you may already know, inventory and interest rates are low right now which means that competition is high for homes in popular areas. Your dream home might be listed on a Thursday morning and sold before the weekend. When you work with an agency as streamlined and specialized as ours, you work with a group of people who dedicate time weekly to share local news in regard to potential upcoming listings. Although we are independent contractors, we prioritize the customer by sharing information and working together to find your ideal home. Your satisfaction is our pride. We maintain a strong working relationship with each other, allowing us to broaden our resources to find your perfect home, while giving you the personalized, individual attention that you deserve. When you stop by the office, our colleagues will go out of their way to help you find your agent and retrieve the information you’re looking for in a way that larger firms could never duplicate.; Our firm was started in 1959 by our broker-owner’s father; as such, our broker grew up immersed in real estate, building a solid foundation of expertise. As a boutique firm, our broker is shared by only eight agents, so you can rest assured that your transaction will get hands-on attention immediately if questions or concerns arise. If you value specialized attention and personal care, then a boutique firm is best equipped to help you find the perfect house and guide you through the process of making it your home!

Common Questions about Boutique Firms:

Do you charge a higher commission than other firms?
No, there is no “set” fee or commission. Our commission is negotiable; our broker reserves the right to be flexible.

Do you only sell luxury homes?
Absolutely not! We are proud to offer high-end services to all our clients no matter their price point; we will meet you where you are.

Do you only work in Swarthmore?
The agents in our firm are licensed to work in the state of Pennsylvania and we specialize in Delaware County, Chester County, and Montgomery County. ;We are NOT limited to homes in Swarthmore!

If I list with your company, will my house have the same exposure as it would with other firms? What about the "relo buyers" other firms talk about?
Yes, you will have equal exposure nationally and you will have more exposure locally! If you list with our firm, your home will appear on the MLS (multiple listing service) used by all local firms.; Information about your home will be drawn from there onto other firms’ websites, just as their listings appear on ours, and onto sites such as Trulia, Zillow,, the Better Homes and Gardens’ website, and the many other MLS-based sites used by buyers. Relocating buyers from other agencies will also learn about your home and may be especially drawn to your listing because of the introductory community information we offer along with house listing details in our specialized marketing.  A buyer agent’s fiduciary responsibility requires them to show any properties that their client might be interested in – not just those listed by their own firm. In other words, with us you can benefit from the same market exposure the big franchises offer AND take advantage of our local knowledge and expert marketing.

When you need representation and guidance for the most important financial transaction of your life, will you choose a big franchise or the personal attention of a local specialist?